September 26th, 2016



The owners of Kinston's famed Chef & the Farmer restaurant continue to expand their business presence in the middle of downtown.

Vivian Howard and Ben Knight, brains behind the nationally known restaurant and the related A Chef's Life PBS television series, have purchased 108 W. Gordon. The deal closed September 20 as the two prepared to undertake a nine-week food truck and book tour promoting Vivian's cookbook "Deep Run Roots: Stories and Recipes from My Corner of the South."

The building, formerly home of Tommy Sutton's insurance agency, has been vacant for a number of years. There has been a suggestion that the new owners are considering creating a bakery in the space.

The new building acquisition is only one more "expansion" of the Chef & the Farmer brand and influence. The first "expansion" was creating a wine store connected to the restaurant. Then they became managers of the popular Boiler Room-Oyster Bar 108 W. North Street.

More recently, the cookbook and food truck tour -- stopping at more than 20 towns and cities -- where Vivian will cook, has been in the writing, planning and implementation stages.

The popularity of the award-winning chef and the restaurant has had a significant impact on Kinston's visibility, attraction as a tourist venue, and a substantial impact on nearby businesses including the in-town Bentley bed and breakfast and Warren and Jane Brothers' bed and breakfast in the country.

The food truck and cook book tour begins October 5, 2016 in New York, includes stops in Tennessee, Kentucky , Illinois, and throughout North Carolina.

On her web site, Vivian writes that Deep Run Roots ".is part story, part history, part recipes.I'd like to think that Deep Run Roots is much more than a cookbook. And I hope it's the first of many books like it, I get to write."


Shoppers Contest set for November 21 - December 3

Planning is underway for the 10th annual Holly Days celebration to be held in downtown Kinston with lighting ceremonies for the community Christmas tree November 29, 2016.

The event, being planned by Pride of Kinston with help from local business owners, will kick off at 6:00 pm on the Lenoir County courthouse steps. The activities then move over to Herritage Landing shops, venues and restaurants, concluding at 8:00 pm.


Local personalities, artists, musical groups and business managers are being invited to participate in the variety of celebration activities.

A large collection of luminaries will help light the way for the events.

"We hope to light up this whole area of downtown for the celebration," according to Pride director Adrian King. "This will be the 10th annual event to kick start holiday shopping in our downtown," he said, and is a prelude to the annual Christmas parade set for December 10, 2016. The parade is administered by Pride with a special task force headed by Martha Bishop with help from Parks and Recreation and Kinston Public Safety.

Pride will also continue its Shoppers Contest series with downtown retailers during the period November 21, 2016 - December 3, 2016 acknowledging the impact of Small Businesses.

Previous editions of the Shoppers Contest showed that 40% of the participating customers came from outside Kinston city limits. The winning shopper wins a gift certificate.

January 26th, 2016


Downtown Kinston Small Business Incubator offers spaces for lease with shared receptionist and lobby.

Call 252-525-6144.

Enticing new investors

Pride of Kinston is ramping up its efforts to attract new investors to the downtown business district.317 - 321 N. Queen Street

A growing campaign to highlight properties available for lease or purchase details information about each under the Invest in Downtown site on Pride’s website.

A project of Pride’s Economic and Property Development committee headed by Stuart Lindley, buildings deemed to be in good condition and available for immediate use are candidates for the enlarged promotional effort.

The current listing includes:
109 S. Queen Street
317 N. Queen Street
311 N. Queen Street


"The vision of Pride of Kinston, Inc. is a downtown on the banks of the Neuse River that serves as the gateway to Eastern North Carolina. Our appreciation of history guides our future and promotes the magic to grow business, recreation, and the arts."

Show your PRIDE!

Order your Kinston license tag to display on the front of your automobiles. Click a plate to download a printable order form for the plate you want...

All-America City

Chartered 1762


What Is Pride of Kinston?

The mission of Pride of Kinston, Inc., established in 1984, is to lead downtown revitalization in Kinston using the Main Street approach developed by the National Trust for Historic Preservation, which promotes economic development within the context of historic preservation.

Pride of Kinston is one of 57 Main Street communities in North Carolina in a program coordinated by the North Carolina Department of Commerce, Division of Community Assistance. ( For more information about Pride of Kinston, see About Pride.

Pride of Kinston

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Sand in the Streets

Sand in the Streets

Sand in the Streets, Kinston's legendary Thursday night music-in-the-park series runs June through August! We have a great lineup for 2016.

Sponsor 'Sand' Concerts

Sponsors for Sand in the Streets Outdoor Concerts are welcomed.

For more information and online sponsorship form, click here...

Click here to see a complete list of sponsors from our 10-year history.

Explore Downtown Kinston

Whether you have the whole day in town, or just a little time to kick around, take the Kinston Krawl to build up your appetite and experience the flavor of downtown Kinston.

WE NEED YOUR HELP! Maplewood-Cedar Grove-Hebrew Cemeteries Project

To complete this project, we need your help! Please donate today.

Maplewood Entry Sketch

Pride of Kinston's participation in the project is aimed at improving the appearance of a major entrance into the city's downtown while acknowledging the historical significance of the cemeteries. Read more...


Run for the River

2015 Pride of Kinston 8000 Run for the River

Mar. 28, 2015

Run for the River

2015 Results!

There's Always Something Going On in Downtown Kinston

Click here for current calendar of upcoming events...

Downtown Needs Survey

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From the Executive Director...

Adrian King's comments on community investment...

Board & Committee
Meeting Schedule

Sand in the Streets

25th Anniversary of Pride of Kinston

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Pride of Kinston • 327 North Queen Street • Kinston, NC 28501• (252) 522-4676
Located in the Kinston Enterprise Center

Artist Bruce D. Ziegler has generously made available to Pride his portrait of
downtown Kinston as signature for Pride's website.